How to advertise in podcast?
Member - October 3, 2025
When I first explored podcast advertising, I thought it was just about paying for airtime. But the more I learned, the more I realized it’s actually about relationships — between the host and their audience, and between you (the advertiser) and the host. That’s what makes it so different from running random online ads.
Here’s how to advertise in podcasts in a way that works:
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Find shows that resonate. The best ads don’t feel like ads at all. If you’re selling a productivity tool, it makes sense to advertise on business or entrepreneurship podcasts. If you’re in health and wellness, go after fitness or mental health shows.
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Choose the right ad format. Host-read ads are the gold standard. When the host personally talks about your product, listeners feel like it’s a recommendation from a friend. Pre-recorded ads and sponsorships work too, but they’re less personal.
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Connect through the right platform. Traditional Podcast advertising agencies can connect you with shows, but they usually limit your options. With Podvertise.fm you get direct access to over 600,000 podcasts. You can filter by niche, audience, country, or even language, which gives you much more control.
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Craft a message that feels authentic. Don’t just send a dry script. Give the host room to tell a story. For example, instead of saying “Buy this supplement,” encourage them to share how it fits into a healthy lifestyle.
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Test, measure, and refine. Start small, run a few ads, and see which shows deliver results. Once you know what works, scale up and invest more heavily in those podcasts.
In my opinion, the best part about podcast advertising is that it feels like word-of-mouth marketing at scale. And with Podvertise.fm, you don’t have to rely on Podcast advertising agencies to make it happen. You’re in control, and that makes all the difference.