Should I Focus on Short-Term or Long-Term Traffic?
It depends on what you're trying to achieve—but if you're thinking sustainably, long-term traffic should be your foundation.
Short-term traffic, like what you get from paid ads or promotions, gives you fast results. It’s perfect when you're launching something new, running a limited-time offer, or simply want a quick traffic spike. Tools like StudAds help with this by sending targeted traffic right when you need it.
But once the campaign ends, the visitors stop. That’s where long-term traffic comes in. Think of content that answers questions, email lists that grow with you, and SEO that keeps working behind the scenes. These are the sources that send people to your site even when you're not actively promoting it.
If you're on a tight budget or short on time, start with short-term efforts to get visibility. But don’t stop there. Start building your long-term strategy early, so your website keeps getting visitors—week after week, month after month. The best traffic isn’t just fast—it’s consistent.
